You could also call this heading "Our philosophy" or "Our vision." This is the place to talk about what drives you and your business and what's unique about your process. What you write here should be something distinct and interesting about your business that sets it apart from others in the same industry.
Every business has a beginning, and this is where you talk about yours. People want to know what opportunity you saw or how your passion led to the creation of something new. Talk about your roots--people wanna know you have some.
Guerilla Lasers is made up of one individual, myself, Mike! I design all our laser shows, from custom timecoded shows to live performances, and operate our lasers, or your own, on site. Want to know more about lasers and how they can be included in your next event? Just ask me, I'm pretty easy to talk to.
Laser Designer / Operator
This is should be a prospective customer's number one call to action, e.g., requesting a quote or perusing your product catalog.